ABOUT US
ABOUT US
A brand is a relationship between company and customer that secures future earnings by securing preference and loyalty. – John Murphy
John Murphy, founder of INTERBRAND, who annually evaluates the value of hundreds of brands worldwide, defined brands as the driving force behind the company’s continued value creation. APU PRIME also has a management philosophy that the value of a brand must eventually be proven through profit generation.
Founded by David KIM and Richard RIM in 2016 as part of the APU Global Copyright Project, APU PRIME is a brand-specialized company that conducts licensing and publishing business targeting the Korean, Japanese, Chinese, and Southeast Asian markets. APU PRIME owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market.
The main tasks are brand management, artist agency, and brand goods distribution, and we secure global licenses in the fields of fashion, lifestyle, sports, food and beverage, discover competitive local brands, and collaborate between brands.
Brand Management
– Brand contract management
– Brand IP protection
– Securing Brand licenses
– Establishing Brand strategy
– Link Brand partnerships
– Brand publishing
– Brand investment
Artist Agency
– Personal brand assist
– Local market launch
– Partnership connection
– Discover new celebrity
– Personal brand investment
– Broadcast connection
– SNS management
Distribution
– Goods sourcing
– Goods & Packaging development
– Goods promotion
– Import/Export of goods
– Strategic Commercial Partnerships
– Distribution & Geographic Expansion
– Distribution channel management
Management Goals
Management Goals
MISSION
MISSION
Everyone’s Brand. Everything about Brand.
VISION
VISION
ASIA No.1 Brand Management Company.
We aim for sustainable shared growth and grow into Asia’s No. 1 brand management company and Global TITAN.
VALUES
VALUES
Our core values as challengers and innovators
1. Awesome project
2. Passionate colleague
3. Unsurpassed performance
Core Power
Core Power
APU business competitiveness is not simply based on capital size. We continue to strengthen our project publishing competitiveness with six key resources.
APU business competitiveness is not simply based on capital size. We continue to strengthen our project publishing competitiveness with six key resources.
We invest in sustainable BRAND
We invest in sustainable BRAND
Our brand investment philosophy is simple and clear. APU combines innovative ideas with people and capital to create sustainable new brand projects.
APU’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base.
We support capital and management ability by selecting brand items that are highly likely to develop through additional support and among brand projects with high technical skills and potential in marketable areas, we are playing a role as successful partners.
Our brand investment philosophy is simple and clear. APU combines innovative ideas with people and capital to create sustainable new brand projects.
APU’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base.
We support capital and management ability by selecting brand items that are highly likely to develop through additional support and among brand projects with high technical skills and potential in marketable areas, we are playing a role as successful partners.