Awesome project,
Passionate colleague and
Unsurpassed performance

APU is conducting trade and Intellectual Property business with HYUNDAI, one of the leading companies in Korea.

Our management goal is to introduce Asia’s competitive IP business model to the global market and succeed. Executives, marketers, and project planners with a wide range of international experience and expertise are key resources for the APU.

Since the establishment of APU KOREA Inc in 2015 with Singapore capital, We have been invested by Hong Kong, Japan and Korea and has now expanded to five corporations. APU is steadily carrying out its big plan to grow into a global TITAN starting with its entry into China market in 2022.

We invest in sustainable innovation.

Our investment philosophy is simple and clear. APU combines innovative brand story with people and capital to create sustainable new IP projects.

We support capital and management ability by selecting brands that are highly likely to develop through additional support and among IP projects with high technical skills and potential in marketable areas, we are playing a role as successful partners.

Values

Contribution to humanity

The ultimate goal of all APU activities is to contribute to humanity. From interns to top executives, we pride ourselves on the business models we develop that can positively impact the lives of our customers around the world and inspire users to create a happier world.

Employee welfare

We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.

Shareholder Rights

Through continuous innovation, we maximize our corporate value with efficient management and share the results with shareholders. We respect the shareholders’ right to know and their legitimate demands and suggestions to maintain a transparent management system that is trusted by shareholders.

Customer oriented

For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.

Shared growth

All cooperation and transactions are conducted fairly on a horizontal basis and do not do any unfair acts using superior status. We recognize partners as strategic partners on the basis of mutual respect and pursue common interests and development.