Not a Logo, But a Brand

The key to the APU brand business is to connect the best licensing partners for the licensees and the best brands for the licensees.

To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.

Every brand of APU is not a logo, but a global brand that is loved by everyone beyond the country, religion, generation and culture.

Not a Logo,
But a Brand

The key to the APU brand business is to connect the best licensing partners for the licensees and the best brands for the licensees.

To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.

Every brand of APU is not a logo, but a global brand that is loved by everyone beyond the country, religion, generation and culture.

Core Business

Brand Rights

New Brand Launch

Brand Collaboration

Core Business

High-end brand of world fashion designer Michiko Koshino, born in Japan and active in Britain.

MICHIKO KOSHINO is a British Modern Classic concept that combines London’s traditional classical sensibility with a refined, reasonable, and modern sense, and emphasizes the level of sophistication that can appeal to the entire world not only to the bright young but also to the middle-aged.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Freedom  #Modern Classic  #Changing  #Combination

Brand Rights

MICHIKO KOSHINO

High-end brand of world fashion designer Michiko Koshino, born in Japan and active in Britain.

MICHIKO KOSHINO is a British Modern Classic concept that combines London’s traditional classical sensibility with a refined, reasonable, and modern sense, and emphasizes the level of sophistication that can appeal to the entire world not only to the bright young but also to the middle-aged.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Freedom  #Modern Classic  #Changing  #Combination

MICHIKO LONDON

The beginning of street fashion, launched in London, England in 1986 by Michiko Koshino.

A brand of British Modern Classic concept that combines London’s traditional classical sensibility with a reasonable and modern sense.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Street fashion  #Free  #Dynamic  #Spirited  #Young  #Challenge

Brand Rights

MICHIKO LONDON

The beginning of street fashion, launched in London, England in 1986 by Michiko Koshino.

A brand of British Modern Classic concept that combines London’s traditional classical sensibility with a reasonable and modern sense.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Street fashion  #Free  #Dynamic  #Spirited  #Young  #Challenge

BRITTY 5

Michiko Koshino’s new fashion and general merchandise brand for women, inspired by 5 strong and charming cats interning at a British fashion company EMMA, VICKY, OLIVIA, ISABELLA, MILLIE’s sedentary work life.

ORIGIN : the United Kingdom

CONCEPT : #British London  #New generation  #Feminine  #Cute  #Lively  #Practical

Brand Rights

BRITTY 5

Michiko Koshino’s new fashion and general merchandise brand for women, inspired by 5 strong and charming cats interning at a British fashion company EMMA, VICKY, OLIVIA, ISABELLA, MILLIE’s sedentary work life.

ORIGIN : the United Kingdom

CONCEPT : #British London  #New generation  #Feminine  #Cute  #Lively  #Practical

YEN JEANS

The original British premium denim line brand, which features Michikokoshino’s native Japanese side dyeing technology and Japanese denim.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Shock  #Young  #Non-normal  #Oriental

Brand Rights

YEN JEANS

The original British premium denim line brand, which features Michikokoshino’s native Japanese side dyeing technology and Japanese denim.

ORIGIN : the United Kingdom

CONCEPT : #British London  #Shock  #Young  #Non-normal  #Oriental