


Not a Logo, But a Brand
The key to the APU brand business is to connect the best licensing partners for the licensees and the best brands for the licensees.
To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.
Every brand of APU is not a logo, but a global brand that is loved by everyone beyond the country, religion, generation and culture.
Not a Logo,
But a Brand
The key to the APU brand business is to connect the best licensing partners for the licensees and the best brands for the licensees.
To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.
Every brand of APU is not a logo, but a global brand that is loved by everyone beyond the country, religion, generation and culture.

Core Business
Brand Rights
New Brand Launch
Brand Collaboration
Core Business



High-end brand of world fashion designer Michiko Koshino, born in Japan and active in Britain.
MICHIKO KOSHINO is a British Modern Classic concept that combines London’s traditional classical sensibility with a refined, reasonable, and modern sense, and emphasizes the level of sophistication that can appeal to the entire world not only to the bright young but also to the middle-aged.
ORIGIN : the United Kingdom
CONCEPT : #British London #Freedom #Modern Classic #Changing #Combination
Brand Rights
MICHIKO KOSHINO


High-end brand of world fashion designer Michiko Koshino, born in Japan and active in Britain.
MICHIKO KOSHINO is a British Modern Classic concept that combines London’s traditional classical sensibility with a refined, reasonable, and modern sense, and emphasizes the level of sophistication that can appeal to the entire world not only to the bright young but also to the middle-aged.
ORIGIN : the United Kingdom
CONCEPT : #British London #Freedom #Modern Classic #Changing #Combination
MICHIKO LONDON
The beginning of street fashion, launched in London, England in 1986 by Michiko Koshino.
A brand of British Modern Classic concept that combines London’s traditional classical sensibility with a reasonable and modern sense.
ORIGIN : the United Kingdom
CONCEPT : #British London #Street fashion #Free #Dynamic #Spirited #Young #Challenge


Brand Rights
MICHIKO LONDON


The beginning of street fashion, launched in London, England in 1986 by Michiko Koshino.
A brand of British Modern Classic concept that combines London’s traditional classical sensibility with a reasonable and modern sense.
ORIGIN : the United Kingdom
CONCEPT : #British London #Street fashion #Free #Dynamic #Spirited #Young #Challenge


BRITTY 5
Michiko Koshino’s new fashion and general merchandise brand for women, inspired by 5 strong and charming cats interning at a British fashion company EMMA, VICKY, OLIVIA, ISABELLA, MILLIE’s sedentary work life.
ORIGIN : the United Kingdom
CONCEPT : #British London #New generation #Feminine #Cute #Lively #Practical
Brand Rights
BRITTY 5


Michiko Koshino’s new fashion and general merchandise brand for women, inspired by 5 strong and charming cats interning at a British fashion company EMMA, VICKY, OLIVIA, ISABELLA, MILLIE’s sedentary work life.
ORIGIN : the United Kingdom
CONCEPT : #British London #New generation #Feminine #Cute #Lively #Practical
YEN JEANS
The original British premium denim line brand, which features Michikokoshino’s native Japanese side dyeing technology and Japanese denim.
ORIGIN : the United Kingdom
CONCEPT : #British London #Shock #Young #Non-normal #Oriental


Brand Rights
YEN JEANS


The original British premium denim line brand, which features Michikokoshino’s native Japanese side dyeing technology and Japanese denim.
ORIGIN : the United Kingdom
CONCEPT : #British London #Shock #Young #Non-normal #Oriental