Contribution to humanity

The ultimate goal of all APU activities is to contribute to humanity. From interns to top executives, we pride ourselves on the business models we develop that can positively impact the lives of our customers around the world and inspire users to create a happier world.

Employee welfare

We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.

Shareholder Rights

Through continuous innovation, we maximize our corporate value with efficient management and share the results with shareholders. We respect the shareholders’ right to know and their legitimate demands and suggestions to maintain a transparent management system that is trusted by shareholders.

Customer oriented

For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.

Shared growth

All cooperation and transactions are conducted fairly on a horizontal basis and do not do any unfair acts using superior status. We recognize partners as strategic partners on the basis of mutual respect and pursue common interests and development.