APU’s distribution business began with brand-licensed products and has since expanded into food, household goods, apparel, health & wellness, and beauty. We adopt a multi-channel distribution approach, leveraging seamless integration between online and offline channels in Korea and Japan to enhance consumer access points.

Core Markets
APU’s distribution business primarily focuses on the Korean and Japanese markets, which account for over 80% of our operations. Since our founding, we have invested continuously in building distribution infrastructure in these key markets, with expectations for steady growth in import, export, and sales volumes between Korea and Japan.

Expanding Markets
In Asia, including China, Vietnam, Thailand, and Taiwan, we operate through trade partnerships with local distribution partners. Currently, products are distributed in China and Taiwan through APU’s Japan subsidiary, while investment negotiations are underway for local distribution in Vietnam, making it one of our critical expansion markets.

Collaborative Markets
In North America (USA and Canada), Europe, and Oceania, we utilize Hyundai Group’s global business network to execute cooperative and delegated distribution strategies.

Original Products
Authentic items with rich traditions and compelling stories.

NPB (Non-Private Brand) Products
Products developed, produced, and sold in collaboration with manufacturers.

Exclusive Distribution
Brand products with guaranteed exclusive overseas distribution rights.

No. 1 / Only one
Industry-leading or unique products recognized for their quality, technology, ratings, or sales performance.