Not a Logo, But a Culture

The key to the our IP business is to connect the best licensing partners for the licensees and the best brands for the licensees.

To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.

Every IP of APU is not a logo, but a global Culture that is loved by everyone beyond the country, religion, and generation.

Not a Logo, But a Culture

The key to the our IP business is to connect the best licensing partners for the licensees and the best brands for the licensees.

To this end, we are buying global brand business rights and at the same time helping to raise the value of locally developed brands to a global level and grow into a sustainable brand.

Every IP of APU is not a logo, but a global Culture that is loved by everyone beyond the country, religion, and generation.

SPECIAL IP

MEDICI

MEDICI is an Italian luxury Brand using official decorations and histories of the MEDICI family, which began in Firenze, the birthplace of the Renaissance, which paved the way for the liberation of human nature, the rediscovery of human being and the rational way of life, which left a huge footprint across Europe.

GLOBAL IP

MICHIKO LONDON

The street fashion pioneer brand MICHIKO LONDON, who has been based in London and has created overwhelming popularity around the world, is back.

LOCAL IP

A.C. MILAN

A.C. Milan is a professional football club in Milan, Italy, founded in 1899. After a hundred years of ups and downs, AC Milan has developed into one of the greatest teams in the world today.

SPECIAL IP

MEDICI

MEDICI is an Italian luxury Brand using official decorations and histories of the MEDICI family, which began in Firenze, the birthplace of the Renaissance, which paved the way for the liberation of human nature, the rediscovery of human being and the rational way of life, which left a huge footprint across Europe.

GLOBAL IP

MICHIKO LONDON

The street fashion pioneer brand MICHIKO LONDON, who has been based in London and has created overwhelming popularity around the world, is back.

LOCAL IP

A.C. MILAN

A.C. Milan is a professional football club in Milan, Italy, founded in 1899. After a hundred years of ups and downs, AC Milan has developed into one of the greatest teams in the world today.

others

NEW BRANDS

APU is running a global brand business with HYUNDAI and ABM and launching a new brand in Korea and Asia market every year.