As a global brand agency, we manage fashion and lifestyle brand licenses and intellectual property (IP) in the Korean market. Since our founding, APU has continuously invested in acquiring competitive fashion brands. Today, we boast a portfolio of over 30 global brand licenses, catering to a diverse customer base ranging from luxury to mass market.

ABM Holdings is one of the leading consulting firms for brands in Asia with global operations based on the U.S., Europe, China, and Southeast Asia networks. As the main partner of the fashion licensing project, APU and ABM Holdings are expanding their cooperation in sports, characters, and lifestyle.

Brand Acquisition
We conduct market research to identify valuable brands and enter into licensing agency agreements with them.

Licensee Management
We manage licensing agreements with licensees who wish to use the brands, ensuring they can produce and distribute products and services in accordance with contract terms.

Brand Collaborations
Through collaborations across various channels, we generate market interest, create buzz, and expand brand reach.

IP Protection
We continuously monitor the market to protect brands and uphold their value by taking strong legal action against counterfeit products.

Brand Consulting
We provide planning, growth strategies, and copyright management services to support brand business success.