APU began in 2012 as a global project in finance, distribution, and intellectual property, backed by investment from ASIAPASS under Singapore-based APU GLOBAL PTE LTD.

ASIAPASS, a fintech startup founded in 2010 by David J. Kim, one of APU’s founding members, served as the cornerstone for APU’s establishment. In 2012, ASIAPASS partnered with Hana SK Card and Japan’s Mitsui Sumitomo Card to launch the SMCC Korea Travel Prepaid Card.

The SMCC card, endorsed by Asia’s top star Jang Keun-suk as the brand ambassador, allowed Japanese tourists to make payments in Korea as seamlessly as they would with their domestic credit cards. This prepaid card was an innovative business model, integrating an independent financial system without relying on existing card networks like VISA or MasterCard.

Much like the ASIAPASS project, APU was founded with the goal of developing competitive business models in the Asia-Pacific region, leveraging capital and human resources from Hong Kong, Japan, Singapore, and Korea. Over the past decade, APU’s founding mission, vision, and values have been realized through numerous successful projects, forming a solid foundation for all current and future endeavors.

Chairman

Chief Executive Officer

Chief Strategy Officer

Chief Culture Officer

Mentor
former member of the National Assembly
and Minister

Mentor
former Prosecutor General

Mentor
former member of the National Assembly
and Minister

Mentor
former Minister

The opportunity, realization, and expansion of connectivity.

We aim for sustainable project value and grow into Global TITAN.