What is Content IP? Content IP refers to the application and expansion of traditional intellectual property concepts—such as patents, design rights, trademarks, and copyrights—to creative works. It represents a collection of intellectual property rights that enables the diversification of genres and the development of ancillary businesses based on content.

Japan is a cultural content powerhouse in Asia, consistently ranking among the top nations in various soft power indices. Its global competitiveness extends beyond film, drama, and music to include subcultures such as manga, animation, games, and characters. In terms of influence, recognition, scale, and export value, Japan is second only to the United States.

APU leverages Japan’s outstanding soft power to develop its content IP licensing business. Through this, we apply the OSMU (One Source Multi Use) strategy to connect original content across multiple media and genres. Additionally, we enable Korean companies to utilize content in the creation of products and services while offering diverse business models that help copyright holders realize economic benefits.

Core Contents
Characters, Manga, Illustrations

Expanded Contents
Films, Dramas, Games

Collaborative Contents
Music, Fine Art, Literature

Broadcasting
We supply video content such as films and dramas to TV, cable, and OTT service providers.

Merchandise
We produce goods—including stationery, toys, food, and household items—based on character, brand, story, and game IP.

Digital Content
We create digital content such as emoticons, webtoons, and web novels using licensed IP.

Collaborations
By collaborating across diverse genres, we enhance the scalability of content IP and generate new value.

Convergence Projects
We develop projects that commercialize content IP into scenarios for plays, musicals, dramas, and films.