“Zero to One” signifies the creation of new value. At APU, we pursue innovation that transforms zero into one. Through diverse projects, we continuously discover new and original values, embodying the essence of Zero to One.

Core values as challengers and innovators:
1. Awesome projects
2. Passionate colleagues
3. Unsurpassed performance

APU stands for “Asia Projects Union.” The bold uppercase letters symbolize confidence, ambition, and leadership, while the red color represents passion, energy, and innovation.

We integrate and optimize six core resources to continuously enhance our expertise and competitiveness in business.

Execution-Oriented Management

Prototyping Strategy
We operate with a mindset of “Do, Fail Fast, Learn, and Redo,” enabling us to grow through execution, quick learning, and repeated efforts.

Efficient Information Sharing
We use visualized planning to facilitate accurate communication and rapid decision-making, both within internal processes and in collaboration with external partners.

Horizontal Organizational Structure
Moving away from traditional top-down hierarchies, we maintain a self-directed, horizontal organizational culture that prioritizes employee expertise and collaborative efficiency.