YVESJU’s brand designer MAKI TAIE is a passionate CEO of Jubilee Japan, a celebrity on YouTube and Instagram, and a writer who published a book on stretching exercises for a beautiful chest while working as a beauty therapist.
YVESJUBILEE, a private beauty salon in Shibuya, Tokyo, which she currently runs, is recognized for her outstanding ability in body shape correction, especially in expanding and managing chest size.
MAKI, which has solved a variety of customer problems through body correction for decades, notes that many women not only have chest concerns but also have difficulty choosing a bra that fits their chest shape. She finally completes the most ideal and beautiful women’s innerwear brand, YVESJU, based on a total of 30,000 procedural data.
Her challenge to complete YVESJU, the world’s most beautiful and comfortable women’s innerwear brand, beyond the Japanese, Korean, and Asian markets, is ongoing.