APU owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market.
This portfolio consists of retail brands from major countries such as the United Kingdom, France, Italy, Spain, Europe and the United States, as well as Asia centered on Japan and Korea.
To facilitate the overall strategy APU relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities.
Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution. APU’s current network of international and domestic partners offers the opportunity to take a niche brand to a visible worldwide lifestyle brand.
All of the brands within the APU portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place.
Since its inception, APU has continued to invest in major Japanese brands, and currently manages a global IP portfolio of more than 30 licensees worldwide and a growing Japanese brand platform with JBRAND100 project.