APU STORY
APU STORY
APU is a multinational project in finance, distribution, copyright, and real estate that started in 2014 with the investment of ASIAPASS by APU GLOBAL PTELTD in Singapore.
Our goal is to develop a competitive business model in the Asia-Pacific region with abundant capital and excellent human resources from Hong Kong, Japan, Singapore, and Korea and expand it to the global market.
Through flexible squad operations based on agile management, we have successfully carried out numerous global projects over the past decade or so, connecting information, people, technology, and capital resources between cross-projects.
Based on the solid business infrastructure established in Japan and Korea and the establishment of local subsidiaries in the United States and Vietnam in 2024, APU will realize sustainable growth through global network expansion.
Founding Member 2014
Founding Member
2014
Seung J. Hyun
Co-Founder / Chairman
Global Investment Expert
David J. Kim
Co-Founder / CEO
Japanese Market Expert
Richard R.
Co-Founder / CSO
Chief Strategy Officer
Sang G. Choi
Co-Founder / CCO
Corporate Culture Expert
Gyeongjae Lee / mentor
Former Chairman of the Korea Communications Commission / Former member of the National Assembly
Sangdae Han / mentor
Former Chief Prosecutor of the Supreme Prosecutors’ Office
Jaesik Chang / mentor
Former Minister of Commerce, Industry and Energy / Former member of the National Assembly
Seongi Kim / mentor
Former Minister of Health and Welfare / Faculty of EWHA Women’s University
Jiang Wanjun / mentor
Faculty of Guanghua School of Management, Peking University / Ph.D. in Economics
FOUNDING MISSION
The opportunity, realization, and expansion of connectivity.
FOUNDING VISION
We aim for sustainable project value and grow into Global No. 1 project publishing TITAN.
ASIAPASS
ASIAPSS is a financial solution development fintech startup founded in 2010 by DAVI J KIM, one of the founding members of APU. On November 14, 2012, ASIAPASS launched ‘SMCC Korea Travel Prepaid Card’ also known as Jang Geunseok Card in partnership with Hana SK Card in Korea and Sumitomo Mitsui Card in Japan.
This card is a prepaid card that Japanese tourists can buy in yen in Japan and pay like a domestic credit card in Korea, and at that time, it was a groundbreaking business model that linked its own financial system without using international brand card companies such as VISA and MASTER.
After that, DAVID, which broke up with the founding member of ASIAPASS, acquired ASIAPASS through APU Project in 2014. This is the beginning of the APU.
APU KOREA
The predecessor of APU KOREA Inc is ASIAPASS, a fintech company that has led the Korea-Japan international prepaid card business along with Sumitomo Mitsui Card of Japan. APU KOREA Inc was established on a capital investment by APU GLOBAL PTE LTD. of Singapore in April of 2014 and specializes in developing international financial solutions based on the Japanese and Korean markets.
APU TRADING
APU TRADING Inc is a distribution company established with Hong Kong funds in 2015. As a partner of GS Retail Group, which represents the Korean distribution market, APU TRADING Inc was recognized for its growth potential by attracting investment from KOSDAQ-listed company in 2017.
APU GLOBAL
APU GLOBAL Inc is a project planning company that has attracted investment from Japan and is exploring competitive products and services in the Asian market.
APU PRIME
APU PRIME Inc is a brand licensing and publishing company that specializes in Brand IP(Intelligent Property) established in 2016.
APU HOLDINGS
As the holding company of the APU project, we plan the business strategy and support each project to realize the APU vision.
Founding Value
Founding Value
Contribution to humanity
The ultimate goal of all APU activities is to contribute to humanity. From interns to top executives, we pride ourselves on the business models we develop that can positively impact the lives of our customers around the world and inspire users to create a happier world.
Employee welfare
We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.
Employee welfare
We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.
Shareholder rights
Through continuous innovation, we maximize our corporate value with efficient management and share the results with shareholders. We respect the shareholders’ right to know and their legitimate demands and suggestions to maintain a transparent management system that is trusted by shareholders.
Customer oriented
For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.
Customer oriented
For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.
Shared growth
All cooperation and transactions are conducted fairly on a horizontal basis and do not do any unfair acts using superior status. We recognize partners as strategic partners on the basis of mutual respect and pursue common interests and development.