

Founding Member 2014
Founding Member
2014

Seung J. Hyun
Co-Founder / Chairman
Global Investment Expert

David J. Kim
Co-Founder / CEO
Japanese Market Expert

Richard R.
Co-Founder / CSO
Chief Strategy Officer

Sang G. Choi
Co-Founder / CCO
Corporate Culture Expert

Gyeongjae Lee / mentor
Former Chairman of the Korea Communications Commission / Former member of the National Assembly

Sangdae Han / mentor
Former Chief Prosecutor of the Supreme Prosecutors’ Office

Jaesik Chang / mentor
Former Minister of Commerce, Industry and Energy / Former member of the National Assembly

Seongi Kim / mentor
Former Minister of Health and Welfare / Faculty of EWHA Women’s University

Jiang Wanjun / mentor
Faculty of Guanghua School of Management, Peking University / Ph.D. in Economics
Founding Value
Founding Value

Contribution to humanity
The ultimate goal of all APU activities is to contribute to humanity. From interns to top executives, we pride ourselves on the business models we develop that can positively impact the lives of our customers around the world and inspire users to create a happier world.

Employee welfare
We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.
Employee welfare
We recognize individual differences based on mutual trust in our employees, but we reject discrimination. We create the highest level of benefits and work environment and strive to make sure that all APU employees feel worth about their task and enjoy their happiness at work.


Shareholder rights
Through continuous innovation, we maximize our corporate value with efficient management and share the results with shareholders. We respect the shareholders’ right to know and their legitimate demands and suggestions to maintain a transparent management system that is trusted by shareholders.

Customer oriented
For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.
Customer oriented
For our customers, the best is not always enough. We have to create the best value and best service for our customers at all times. We believe that the value of respecting, protecting and helping our customers in a practical way is the sustained growth engine of APU.


Shared growth
All cooperation and transactions are conducted fairly on a horizontal basis and do not do any unfair acts using superior status. We recognize partners as strategic partners on the basis of mutual respect and pursue common interests and development.